One of the big conundrums that has been puzzling yachting industry for an eternity is how to make a flybridge style yacht look sleek and desirable. This was a clear objective for our design studio and lead us to develop the design concept ‘Project Fly’.
We choose to pitch the length overall at 37m. With a plethora of production/semi production sailing yachts around 100’, we felt that at this length we could offer the volume and comfort that many customers are aspiring too, without losing the yachts intimacy and feeling like a floating hotel. By studying the market trends in motor yacht design, we know what sells and it is becoming increasingly obvious that many customers now expect a design focused product; a yacht to aspire ownership.